RESUME

 
Professional ​
info​​

An experienced Marketing professional who builds and stewards authentic brands by leveraging data and consumer insights to drive strategy, communication, and creativity across all marketing channels.

Work​
experience​

March 2017 – Present | Miami, FL

Fractional Chief marketing officer, Ugli Brand Management

Serving hospitality and e-commerce clients to steward and grow powerful brands through dynamic, revenue-centric marketing programs.

  • Built 3 dynamic boutique hotel brands working hand-in-hand with developers and a creative design team to produce compelling stories and visual assets.

  • Work directly with the executive team to create and present strategic marketing briefs, budgets, and timelines to investors.

  • Define timelines & priorities with agency partners and contractors to execute marketing plans and promotional campaigns.

  • Manage metrics and report of marketing effectiveness to key stakeholders.

April 2019 – March 2020 | Miami, FL

Growth Strategist, Diaz Cooper Digital Marketing Agency

Designing innovative marketing plans for hospitality, tourism, and transportation brands based on data trends to deliver captivating customer journey experiences.

  • Assess opportunities and plan effective go-to-market programs for new clients.

  • Collaborate with a team of marketing professionals and designers to execute a variety of deliverables including visual assets, website development, email marketing campaigns, Ads, and more.

  • Work within a defined budget and communicate with senior-level executives to keep them informed on creative, data-results, and project status.

  • We produced a 360º marketing plan for a notable resort client whose monthly direct online booking revenue increased by 50% in the first year of engagement.

April 2014 – December 2016 | New York, NY

Regional Director of Sales & Marketing, Chic Collection

Developed creative and experiential B2B marketing strategies to attract hotel members to Chic Collection’s global sales, marketing, and distribution platform.

  • Analyzed market-entry data to develop a go-to-market strategy that resulted in contracts with Hyatt Andaz, Virgin Limited Edition, Edition Hotels, and more.

  • Onboarded 20 membership accounts in the first 12 months, growing total revenue by 30%.

  • Managed the creation of sales presentations used for membership sales and major conferences such as ILTM and LE Miami. 

  • Managed trade media calendar for top industry and consumer publications. 

April 2011 – July 2013 | Shanghai, China

Director of Sales & Marketing, URBN Hotels Shanghai

Created and executed strategic sales and marketing plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations, and community partnerships.

  • Led team of sales managers to year over year sales increases with continuous training and improved marketing programs.

  • Created and trained sales team on promotions and sales-driven marketing initiatives.

  • Identified, negotiated, and developed strategic partnerships to bring value to all parties.

  • Increased hotel sales revenue by 20% working within a defined budget.

  • Featured in CNN article profiling Shanghai’s top hotels, coined as a “Social Media Player.”

Skills
  • Specialist in growth-driven marketing strategies.

  • Able to leverage qualitative and quantitative insights from data to improve marketing programs.

  • Develops integrated, multi-channel campaigns with a proven track record of ROI.

  • Organized multi-tasker who thrives in dynamic, fast-paced environments.

Languages
  • Native English

  • Advanced Spanish

  • Conversational Mandarin

Certification
Hubspot Certifications

 

  • Inbound Marketing 

  • Inbound Sales

  • Sales Software (CRM)

The HubSpot Certification is an online business course that is open to all HubSpot customers but to become certified, you must have a HubSpot subscription that includes access to all the tools.  You must then study and pass comprehensive tests to confirm business acumen across various topics related to Sales, Marketing and Customer Service.

Google AdWords Certification

 

  • ​Fundamentals, Search, & Display

The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. a Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.